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{"id":5033,"date":"2020-09-18T08:08:27","date_gmt":"2020-09-18T13:08:27","guid":{"rendered":"http:\/\/www.totalmentereflejante.com\/?p=5033"},"modified":"2020-09-18T08:08:27","modified_gmt":"2020-09-18T13:08:27","slug":"mitos-y-realidades-de-la-impresion-digital-de-senales","status":"publish","type":"post","link":"http:\/\/trexpres.com.mx\/trtest\/mitos-y-realidades-de-la-impresion-digital-de-senales\/","title":{"rendered":"Impresi\u00f3n digital de se\u00f1ales: Mitos y realidades"},"content":{"rendered":"\n
Mitos y realidades de la impresi\u00f3n digital de se\u00f1ales<\/strong><\/p>\n\n\n\n
Por Margaret Adams, Especialista en Marketing de Avery Dennison Reflective Solutions.<\/p>\n\n\n\n
En 2013, Avery Dennison introdujo el sistema de impresi\u00f3n TrafficJet a la industria de las se\u00f1ales de tr\u00e1fico y desde entonces, se han instalado muchas alrededor del mundo. Mientras que la impresi\u00f3n digital de se\u00f1ales ha sido muy aceptada, todav\u00eda hay quienes est\u00e1n un poco dudosos. Hablemos acerca de las ideas err\u00f3neas que hay sobre la impresi\u00f3n digital de se\u00f1ales y por qu\u00e9 es tiempo de adoptar esta tecnolog\u00eda.<\/p>\n\n\n\n
La impresi\u00f3n digital no es durable.<\/span><\/strong><\/li><\/ol>\n\n\n\n
La seguridad vial depende de se\u00f1alizaci\u00f3n durable, por eso hemos invertido tiempo y recursos para obtener buenas garant\u00edas con el sistema de impresi\u00f3n de TrafficJet. Como sabr\u00e1s, las se\u00f1ales hechas con serigraf\u00eda y cortes por computadora, son de confianza en el mundo. Uno de los desaf\u00edos m\u00e1s grandes que ha tenido la industria con la impresi\u00f3n digital es confiar en ella de la misma forma que las t\u00e9cnicas ya comprobadas.<\/p>\n\n\n\n
Cuando hablamos con empresas acerca de sus preocupaciones, encontramos que muchas dudas son por culpa de lo que llamamos \u201cimpresoras impostoras\u201d. Estas impresoras digitales no son buenas para la industria de se\u00f1ales de tr\u00e1fico porque no pueden imprimir se\u00f1ales que cumplan con el estricto rendimiento y los est\u00e1ndares de durabilidad (m\u00e1s de 12 a\u00f1os en campo) que es requerido. Aseg\u00farate de que tus se\u00f1ales digitales sean impresas con una impresora que cumpla con las especificaciones, no una digital para gr\u00e1ficos. No hay que culpar a la tecnolog\u00eda, es la aplicaci\u00f3n err\u00f3nea de esta y de los componentes equivocados los que no dan buenos resultados.<\/p>\n\n\n\n
La impresi\u00f3n digital es cara<\/span><\/strong><\/li><\/ul>\n\n\n\n
Los presupuestos son ajustados y las inversiones en la impresi\u00f3n de se\u00f1ales usualmente son lo \u00faltimo de la lista. Pero la raz\u00f3n por la que la industria de se\u00f1ales est\u00e1 comenzando a aceptar la imprenta digital no es porque tengan dinero extra para gastar, sino porque financieramente tiene sentido. La impresora TrafficJet es de las m\u00e1s accesibles en el mercado, cumple con las especificaciones, especialmente cuando la compara con otros sistemas de impresi\u00f3n que pueden costar hasta el triple.<\/p>\n\n\n\n